VISUAL COMMUNICATION DESIGN
Visual Communication Design relates to design in the following areas: publishing, advertising, architecture, package and multimedia design. It is a single semester course that deals with basic drafting concepts that are used in freehand and mechanical drawing. It has practical applications in architecture, design and engineering.
Students are introduced to the basic vocabulary of visual communication through practical exercises in advertising, typography, layout, rendering and computer work. Freehand and instrumental drawing techniques are investigated in a series of practical exercises to produce a number of folios. In addition, students research and analyse an example of commercial visual design, as well as look at various fields of practice within the design area.
1. Folios (70%)
2. Research and Analysis (20%)
3. Examination (10%)