Either Semester


There are no prerequisites for this course.

Course Description

Visual Communication Design relates to design in the following areas: publishing, advertising, architecture, product design, package and multimedia design. It has practical applications in environmental, industrial and communication design, as well as engineering. Students explore manual and digital methods to develop and refine presentations. They are introduced to the basic vocabulary of visual communication through practical exercises in advertising, typography, layout, rendering and computer work. Freehand and instrumental drawing techniques are investigated in a series of practical exercises to produce a number of folios. In addition, students research and analyse an example of a commercial visual design, as well as look at various fields of practice within the design area. Creative, critical and reflective thinking supports students to progress through the design process. The study can be continued either through VCE Visual Communication Design (Units 1-4), or IB Visual Arts. It may also be used as a foundation for VCE Media or VCE Studio Arts.

1. Folios (70%)
2. Research and Analysis (30%)